Two out of three Belgians don't drink enough water. Yet pill consumption is through the roof.

To get a nation of dehydrated pill poppers to understand the benefits of water, SPA created Placeb’eau.

A pill with all the benefits of water that contains absolutely nothing.

Take 8 times a day with a glass of water.

RECOGNITION: Caples: Silver & Bronze, Cannes Lions: Shortlist, One Show: 4x Merit, Creative Belgium: 2x Bronze, The Drum: Ad of The Day, Ad Age: Editors Pick, FAB Awards: Gold