There are no words to fully encapsulate how proud I am of this project.
Instead of making an ad about adoption, we made every ad Adoptable.
A thought I had in the shower now being rolled out across 73 markets. The first ever Cannes Lions Grand Prix for Pedigree.
RECOGNITION:
Cannes Lions: Grand Prix (Outdoor), Gold, Silver & Bronze
Immortal Awards: WINNER
LIA’s: Grand LIA (Billboard), 4x Gold & 3x Silver
ONE Asia: Best Of Show, 3x Best of Discipline (Outdoor, Direct & Creative Use of Tech), 4x Gold
AXIS NZ: Grand AXIS (Best of Show), 2x Grand Prix (Innovation in OOH + Tech Driven Creative), 7x Gold
**none of these people are me because NZ is about 36 hrs from Cannes but look how happy they are while we were getting drunk in NZ.